In September 1879, Procter & Gamble trademarked "Ivory" as the name of its new soap product. The name Ivory was created by Harley Procter, the other founder's son, who was inspired by the quote "ll thy garments smell of myrrh and aloes and cassia out of the ivory palaces", from Psalm 45 of The Bible. In 1879, James Norris Gamble, son of one founder and a trained chemist, developed an inexpensive white soap.
According to an apocryphal story, later discounted by the company, a worker accidentally left the mixing machine on too long, and the company chose to sell the "ruined" batch because the added air did not change the basic ingredients of the soap. Ivory bar soap is whipped with air in its production and floats in water. Bernard, Ohio, is named "Ivorydale". As Ivory is one of P&G's oldest products – it was first sold in 1879 – P&G is sometimes called "Ivory Towers", and its factory and research center in St. Dove Purely Pampering Beauty Bar Coconut Milk - 6-4 Oz Irish Spring Deodorant Soap Bars Original - 8-3.75 Oz Dove Men+Care Body + Face Bar Deep Clean - 6-4 Oz Dial Deodorant Soap Bars Antibacterial - 8-4 Oz.
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Blair company, part of Draft Worldwide, a unit of the Interpublic Group of Companies, was assigned to administer the contest. In October 2001, P&G tested the sinking bar soap as part of an advertising campaign in the United States, in a six-month plan to release 1,051 soap bars that sink, among other bars that float, to see if people would notice the sinking bars, even if given a cash reward of up to $250,000. In October 1992, Procter & Gamble market-tested a new Ivory formula, a "skin care bar" that would address customer complaints about dryness but would not float like the original. Gamble, who was a chemist, had discovered how to make the soap float and noted the result in his writings. In 2004, over 100 years later, the P&G company archivist Ed Rider found documentation that revealed that James N. However, company records indicate that the design of Ivory did not come about by accident.
In an obvious reference to the Ivory soap slogan, the lyrics contain the line, " 99 + 44⁄ 100 percent pure love". In 1974, American country music singer Ronnie Milsap had a hit single composed by Eddie Rabbitt entitled " Pure Love". Parodying Ivory's slogan, John Frankenheimer titled his 1974 film " 99 and 44/100% Dead".
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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. ^ "A Company History – Procter & Gamble Company" (PDF). Williams put soap, Glastonbury on The Map". ^ Rhinelander, David (October 9, 1998). The 2013 Movie The Challenger Disaster about Richard Feynman's investigation into the 1986 Space Shuttle Challenger disaster uses "We think Ivory Soap" as a quote when Feynman asks the engineers' opinion about the probability of a successful launch.
^ "New Ivory gets that sinking feeling". ^ Mikkelson, Barbara (May 19, 2011). Sold on Radio: Advertisers in the Golden Age of Broadcasting. Illustrated Guide to Cincinnati and the World's Columbian Exposition. ^ "Trademark – Proctor & Gamble Soap – Ivory Soap – No.
ISBN 9780415929424.Wikimedia Commons has media related to Ivory soap. Make Love, Not War: the sexual revolution, an unfettered history. ^ Allyn, David Smith (2001).
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